Private Equity Explained in New Whiteboard Video
Private Equity Investment Boiled Down in New Animation Video, Signifies Next Phase of Private Equity at Work Campaign
Judge: “We expect the presidential election to bring new attention to the private equity industry, and this video is the first of a flurry of new content we have scheduled for release throughout the summer and into the fall.”
The Private Equity Growth Capital Council released a new whiteboard video today aimed at educating new audiences about the private equity business model while cutting through political rhetoric and rebutting misperceptions. The video entitled, “What is Private Equity?” explains private equity, how it works and who benefits.
“What is Private Equity?” is the first in a new wave of videos produced as part of PEGCC’s “Private Equity at Work” initiative launched earlier this year, and is the fifth video released in the series. The whiteboard illustration style brings the private equity business model to life. The video describes the process by which private equity firms partner with investors such as pension funds and charitable endowments to purchase companies that need capital and expertise to grow or retool. It demonstrates how private equity drives economic growth, strengthens business and provides financial security to millions of Americans.
“Since we introduced the campaign, Private Equity at Work has highlighted companies across America that have benefitted dramatically from partnering with private equity. This visually engaging whiteboard changes gears and provides a simple illustration of how the industry operates at its most fundamental level,” said Steve Judge, PEGCC President and CEO. “We expect the presidential election to bring new attention to the private equity industry, and this video is the first of a flurry of new content we have scheduled for release throughout the summer and into the fall.”
To view the whiteboard video, click here.
For more information about the campaign, please visit.
